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Monsanto pares BM work in wake of biotech protest

NEW YORK: Monsanto truncated its relationship with Burson-Marsteller last week, ending a number of projects involving the company s bioengineered food products.

Weber, Cunningham dollars 70m deal in works

PALO ALTO, CA: Weber PR Worldwide will soon become the owner of one of the industry s most coveted and available prizes, Cunningham Communications.

Kellogg’s drafts FH into its PR army

BATTLE CREEK, MI: Kellogg s dramatically expanded its use of external PR last week, adding Fleishman-Hillard to a PR army that already includes Porter Novelli and a large in-house department.

Jaguar snatches PR vet from Ford

DEARBORN, MI: Highly regarded automotive PR veteran Stuart Dyble has traded in his Ford for a Jaguar.

Motorola calls on PMK to reach the stars

LOS ANGELES: Seeking to undercut Nokia s current status as cell phone to the stars, Motorola has launched a multimillion-dollar marketing and publicity push to court Hollywood s elite.

NEWS BRIEFS

CHICAGO: Doug Dome has acquired controlling interest in Dome Newark Wolf Communications. Prior to arriving at the agency, Dome had served as managing director of PR for the Impact Communications Group, a subsidiary of FCB Chicago. Terms of the deal, which is effective immediately, were not disclosed....

Potomac answers call to tame Hillsdale PR anarchy

HILLSDALE, MI: Following a series of personal scandals that disgraced a once-proud institution, Hillsdale College has turned to PR to right its sinking ship.

eWatch adds Y2K weekend service

NEW YORK: As technology companies nervously await potential fall-out from Y2K glitches, eWatch has added special Y2K weekend coverage to monitor public discussion and news stories about its customers Y2K preparations.

DLJ event reignites media access row

NEW YORK: In the wake of Donaldson, Lufkin & Jenrette (DLJ) barring members of the press from its media industry conference earlier this month, the debate over access to often sensitive financial information has flared up anew.

Young swaps AOL for party start-up role

MENLO PARK, CA: Former America Online PR pro Maggie Young has traded in a top post with the Internet giant for a little bit of mambo.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.