MENLO PARK, CA: Former America Online PR pro Maggie Young has traded in a top post with the Internet giant for a little bit of mambo.
Trade shows are a gold mine for story leads that sustain a journalist s editorial calendar for months. Participating in a trade show is a ticket to extensive broadcast and print coverage for the exhibitor that knows how to work it. Here are a few tips for turning your next trade show into a publicity...
Client: Playboy Enterprises (Chicago)
NEW YORK: Start dusting off the tuxedos and prom dresses. PRWeek has announced the finalists for its first-ever awards ceremony.
The waiting is over. The finalists for the first-ever PRWeek Awards were announced this week, and the countdown to the big day (Feb. 15, 2000) starts here.
Client: 3M (St. Paul, MN)
LOS ANGELES: McDonald s and Burger King have once again raised the stakes in their battle for PR supremacy, with multi-million dollar Pokemon and Toy Story 2 campaigns putting the fast-food giants in direct competition with one another for holiday dollars.
Client: Diving Equipment and Marketing Association (Anaheim, CA)
Ever want to immerse yourself in the ocean with an oxygen tank strapped to your back? Well, 75 million Americans say they do - or they d at least like to learn more about scuba diving. That s why the Diving Equipment and Marketing Association (DEMA) hired Formula PR to reach these potential divers.
BALTIMORE: DAP, a dollars 250 million supplier of caulks, sealants and wood preservatives, last week formalized its relationship with Richardson, Myers & Donofrio, a firm with which the company had worked on a project basis in the past.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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