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eWatch adds Y2K weekend service

NEW YORK: As technology companies nervously await potential fall-out from Y2K glitches, eWatch has added special Y2K weekend coverage to monitor public discussion and news stories about its customers Y2K preparations.

Young swaps AOL for party start-up role

MENLO PARK, CA: Former America Online PR pro Maggie Young has traded in a top post with the Internet giant for a little bit of mambo.

Gingrich and Eisner hit the road for Fleishman’s CA tech summit

WASHINGTON, DC: Fleishman-Hillard has taken a new tack in order to secure more hi-tech business in California and hype its public affairs capabilities: hitting the road with an entourage that includes DC heavy-hitters like Newt Gingrich.

Internet supplier sues PR Newswire for libelous report

NEW YORK: An online retailer filed suit against PR Newswire (PRN) and several other hi-tech companies last week, claiming that the defendants libeled it throughout the world on the Internet.

INTERNATIONAL NEWS: H&K and Ketchum invade Germany

HAMBURG: Multinational firms descended upon Germany last week, with both Hill & Knowlton and Ketchum ramping up their presence in the region.

Start-up InfoWide launches Internet management tool

SAN JOSE: PR firms looking for a way to manage and automate financial relationships with clients now can do so online with a new Web-hosted, rent-on-demand service.

BET considers firm hire for image blitz

WASHINGTON, DC: Black Entertainment Television Networks (BET), far and away the country s largest minority-targeted media conglomerate, is launching an extensive marketing effort and may be looking for a PR agency of record.

In Brief

MENLO PARK, CA: Alexander-Ogilvy has announced the addition of three new clients worth dollars 1.5 million: Communities.com, a real-time rich media network; Netmind Technologies, which provides products and services to trace changes in online information; and Pensare, which pairs corporations with top...

General Magic in TSI consolidation

SUNNYVALE, CA: General Magic, which this summer launched a new consumer Web service called myTalk, has announced the hiring of TSI Communications as its PR firm of record.

Government sets meeting dates to clarify PR process

WASHINGTON, DC: The federal government is about to get serious in its effort to sort out its muddled marketing processes.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.