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INTERNATIONAL NEWS: H&K and Ketchum invade Germany

HAMBURG: Multinational firms descended upon Germany last week, with both Hill & Knowlton and Ketchum ramping up their presence in the region.

Start-up InfoWide launches Internet management tool

SAN JOSE: PR firms looking for a way to manage and automate financial relationships with clients now can do so online with a new Web-hosted, rent-on-demand service.

Government aims to place human face on PR efforts

WASHINGTON, DC: The federal government, historically not known for its PR tact or its sensitivity toward the needs of the press, is trying to humanize its communications with the public and the media.

BET considers firm hire for image blitz

WASHINGTON, DC: Black Entertainment Television Networks (BET), far and away the country s largest minority-targeted media conglomerate, is launching an extensive marketing effort and may be looking for a PR agency of record.

R. Duffy Wall nabs Tulsa airport work

TULSA: In an effort to secure its share of federal funds, the Tulsa Airport Authority (TAA) has turned to public affairs specialists R. Duffy Wall and Associates.

In Brief

MENLO PARK, CA: Alexander-Ogilvy has announced the addition of three new clients worth dollars 1.5 million: Communities.com, a real-time rich media network; Netmind Technologies, which provides products and services to trace changes in online information; and Pensare, which pairs corporations with top...

McDonald’s nails Coffing, finally filling vacant post from within

OAK BROOK, IL: McDonald s concluded its lengthy search for a top PR pro last week by promoting from within.

General Magic in TSI consolidation

SUNNYVALE, CA: General Magic, which this summer launched a new consumer Web service called myTalk, has announced the hiring of TSI Communications as its PR firm of record.

Pro-traders pick up post-WTO pieces with PR push

WASHINGTON, DC: Business organizations interested in promoting trade have begun to wade through the post-WTO rubble of their PR strategies, and have already restarted their quest to promote slackening of trade restrictions.

Government sets meeting dates to clarify PR process

WASHINGTON, DC: The federal government is about to get serious in its effort to sort out its muddled marketing processes.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.