LOS ANGELES: Miramax, perhaps Hollywood s most adept player of the publicity game, has unleashed its annual assault on Oscar.
PASADENA, CA: Trading in the glitzy world of entertainment publicity for the brave new world of a hi-tech start-up, former MTV Online and DreamWorks marketing pro Tonya De Gance has joined Homepage.com as VP of marketing.
Gary Dell Abate, executive producer of the Howard Stern Show, rarely gives interviews. But he wants to correct some misconceptions about one of radio s most successful and controversial morning talk programs: the show doesn t go out of its way to give guests a hard time he says - provided they arrive...
While the box office has been dominated by films aimed at an audience on its first set of teeth (Pokemon: The First Movie, Toy Story 2), the holiday season holds an abundance of features aimed at an older, more cerebral audience (and Oscar voters). Among the films cluttering must-see lists are The Green...
Mariah may have switched to its rival morning show at the last minute, but the execs at the Early Show intend to the teach Today a lesson in more than manners. Claire Atkinson tells you how to approach this newcomer to the 7 to 9 am scene.
ABC s decision to use a retooled British quiz show as a limited-run series for sweeps has brought results that are far beyond what the network ever imagined. The low-budget Who Wants To Be a Millionaire, hosted by Regis Philbin, seems to have struck a nerve with the American public, propelling ABC to...
Jesse Ventura, Pokemon, Microsoft, The Blair Witch Project, Cisco Systems. These are just a few of the winners in the war for publicity in 1999, according to the results of our second annual PRWeek/Impulse Research Poll. The survey first polled PRWeek readers for nominations before a panel of judges...
Cause-related marketing has truly come of age.
Client: iWon.com (Irvington, NY)
Kelly Cutrone and Jen Gross, co-founders of the LA-based People s Revolution, are fearless, very literary and just a little bit nuts. With a client roster that ranges from AllPets.com to Radiohead s Meeting People Is Easy tour documentary, these traits probably serve them well.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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