to remove filtersCadillac PR polish strives to wipe out stodgy image
20 Dec 1999 | by JOHN FRANK
DETROIT: Hoping to revitalize its stodgy image, Cadillac is preparing to launch an international PR campaign early next year.
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Jaguar snatches PR vet from Ford
20 Dec 1999 | by JOHN FRANK
DEARBORN, MI: Highly regarded automotive PR veteran Stuart Dyble has traded in his Ford for a Jaguar.
Y2K glitches expected to dent calm in auto industry
13 Dec 1999 | by JOHN FRANK
LOUISVILLE: While the auto industry had a rare good year in 1999 when it came to crisis communications, Y2K won t be anywhere near as quiet, the Institute for Crisis Management predicted last week.
THINKPIECE: At the root of our fascination with CEOs is the US culture of hero-worship that downplays the team
13 Dec 1999 | by JAMES O’ROURKE, director of The E
A friend inquired the other day about why corporate reputations in the US seem so closely tied to the personalities of their CEOs. The obvious answer is that leadership matters, both in style and substance.
Nissan revamps PR with agency face-off
06 Dec 1999 | by AIMEE GROVE
LOS ANGELES: In an effort to trim marketing costs, Nissan Motor Company has decided to consolidate its PR account under one roof.
GM veteran quits over fraud felony
06 Dec 1999 | by MIKE DAVIS
DETROIT: A 15-year veteran of General Motors PR and marketing staffs has resigned following the revelation that he pled guilty two years ago to a fraud felony unrelated to his professional position at GM.
PR TECHNIQUE INTERNAL COMMUNICATIONS - Business TV: ’I know - let’s put on a show!’ - Companies that run their own internal TV networks find them a great way to stay in touch with employees and boost morale. But it’s not ea
06 Dec 1999 | by JOHN FRANK
When Warner-Lambert and American Home Products announced a planned merger in early November, Warner-Lambert employees didn t need to turn to CNN or CNBC to get the details. The company used its corporate TV network to broadcast its own press conference to its headquarters campus, as well as to several...
DaimlerChrysler suffers staff blow with VP Klein exit
22 Nov 1999 | by MIKE DAVIS
STUTTGART, GERMANY: DaimlerChrysler s (DC) internal communications are once again in flux.
Tenneco taps first global head of PR
22 Nov 1999 | by JOHN FRANK
LAKE FOREST, IL: Tenneco Automotive, a company created earlier this month when the former Tenneco Inc. separated its packaging and auto parts businesses into two companies, has hired its first VP of global communications, luring Jim Spangler away from Arthur Andersen.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
