NEW YORK: Monsanto truncated its relationship with Burson-Marsteller last week, ending a number of projects involving the company s bioengineered food products.
BATTLE CREEK, MI: Kellogg s dramatically expanded its use of external PR last week, adding Fleishman-Hillard to a PR army that already includes Porter Novelli and a large in-house department.
DEARBORN, MI: Highly regarded automotive PR veteran Stuart Dyble has traded in his Ford for a Jaguar.
LOS ANGELES: Miramax, perhaps Hollywood s most adept player of the publicity game, has unleashed its annual assault on Oscar.
SOUTH BURLINGTON, VT: Amid rumors that Ben s is about to compromise its reputation of corporate responsibility by selling out to a multinational, several grassroots campaigns have cropped up to convince the ice cream maker not to abandon its independent status.
MEXICO CITY: The GCI Group has won the PR account for Kellogg s Special K cereal in Mexico.
OAK BROOK, IL: McDonald s concluded its lengthy search for a top PR pro last week by promoting from within.
PASADENA, CA: Trading in the glitzy world of entertainment publicity for the brave new world of a hi-tech start-up, former MTV Online and DreamWorks marketing pro Tonya De Gance has joined Homepage.com as VP of marketing.
DETROIT: Hoping to revitalize its stodgy image, Cadillac is preparing to launch an international PR campaign early next year.
Gary Dell Abate, executive producer of the Howard Stern Show, rarely gives interviews. But he wants to correct some misconceptions about one of radio s most successful and controversial morning talk programs: the show doesn t go out of its way to give guests a hard time he says - provided they arrive...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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