NEW YORK: Monsanto truncated its relationship with Burson-Marsteller last week, ending a number of projects involving the company s bioengineered food products.
BATTLE CREEK, MI: Kellogg s dramatically expanded its use of external PR last week, adding Fleishman-Hillard to a PR army that already includes Porter Novelli and a large in-house department.
SOUTH BURLINGTON, VT: Amid rumors that Ben s is about to compromise its reputation of corporate responsibility by selling out to a multinational, several grassroots campaigns have cropped up to convince the ice cream maker not to abandon its independent status.
MEXICO CITY: The GCI Group has won the PR account for Kellogg s Special K cereal in Mexico.
OAK BROOK, IL: McDonald s concluded its lengthy search for a top PR pro last week by promoting from within.
PHILADELPHIA: McDonald s Philadelphia-area franchisees last week made their long-awaited choice of a lead agency, hiring The Tierney Group to head their regional PR.
Jesse Ventura, Pokemon, Microsoft, The Blair Witch Project, Cisco Systems. These are just a few of the winners in the war for publicity in 1999, according to the results of our second annual PRWeek/Impulse Research Poll. The survey first polled PRWeek readers for nominations before a panel of judges...
PLEASANTON, CA: TriValley Growers VP of corporate communications Steve Swasey has bailed from the struggling agricultural cooperative to take the top PR spot at PeopleSoft.
LOS ANGELES: McDonald s and Burger King have once again raised the stakes in their battle for PR supremacy, with multi-million dollar Pokemon and Toy Story 2 campaigns putting the fast-food giants in direct competition with one another for holiday dollars.
PALM BEACH, FL: Poor internal communications in America s restaurants may soon start taking their toll at the cash register.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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