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Monsanto pares BM work in wake of biotech protest

NEW YORK: Monsanto truncated its relationship with Burson-Marsteller last week, ending a number of projects involving the company s bioengineered food products.

INTERNATIONAL NEWS: H&K and Ketchum invade Germany

HAMBURG: Multinational firms descended upon Germany last week, with both Hill & Knowlton and Ketchum ramping up their presence in the region.

P&G embarks on anti-rash diaper dash across US

CINCINNATI: Hoping to spur sales of its new Pampers Rash Guard diapers, Procter & Gamble is hitting the road with a seven-city PR campaign.

Gucci calls in Ketchum for internal PR

LONDON: Gucci, the world s third-largest fashion business, last week hired Ketchum to handle its internal communications across Europe.

Ogilvy snaps up Magellan Medical

LONDON: Acquisition-happy Ogilvy has closed another deal, buying London-based healthcare shop Magellan Medical Communications.

Goodman reunites with old flame Weber Group as Blanc & Otus fling breaks up

CAMBRIDGE, MA: Less than six months after joining Blanc & Otus, Reed Goodman has announced that he will be returning to The Weber Group, where he was employed before his B&O tenure.

Medicare at center of senate-race spin

WASHINGTON, DC: With Medicare reform looming as a hot-button issue in several high-profile 2000 races, PR pros have already begun to spin the debate for public consumption.

Ogilvy adds biotech to its capabilities with Feinstein purchase

NEW YORK: Ogilvy continued its buying spree last week with the acquisition of Cambridge, MA-based Feinstein Kean Partners, a healthcare and biotech agency with annual billings in excess of dollars 9 million.

CarterTodd’s pro bono PR program invests in future

COLUMBIA, SC: Hi-tech agency CarterTodd & Associates is attempting to get in on the ground floor with Internet start-ups by offering a pro bono program for companies that cannot initially afford to pay for PR services.

H&K selected for new Tylenol med

NEW YORK: The McNeil Consumer Healthcare Division of Johnson & Johnson has chosen Hill & Knowlton over a host of suitors for the launch of its new liquid Tylenol Sore Throat medicine.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.