INTERNATIONAL NEWS: H&K and Ketchum invade Germany
20 Dec 1999 | by SEBASTIAN VESPER
HAMBURG: Multinational firms descended upon Germany last week, with both Hill & Knowlton and Ketchum ramping up their presence in the region.
NEW YORK: Monsanto truncated its relationship with Burson-Marsteller last week, ending a number of projects involving the company s bioengineered food products.
HAMBURG: Multinational firms descended upon Germany last week, with both Hill & Knowlton and Ketchum ramping up their presence in the region.
CINCINNATI: Hoping to spur sales of its new Pampers Rash Guard diapers, Procter & Gamble is hitting the road with a seven-city PR campaign.
LONDON: Gucci, the world s third-largest fashion business, last week hired Ketchum to handle its internal communications across Europe.
LONDON: Acquisition-happy Ogilvy has closed another deal, buying London-based healthcare shop Magellan Medical Communications.
CAMBRIDGE, MA: Less than six months after joining Blanc & Otus, Reed Goodman has announced that he will be returning to The Weber Group, where he was employed before his B&O tenure.
WASHINGTON, DC: With Medicare reform looming as a hot-button issue in several high-profile 2000 races, PR pros have already begun to spin the debate for public consumption.
NEW YORK: Ogilvy continued its buying spree last week with the acquisition of Cambridge, MA-based Feinstein Kean Partners, a healthcare and biotech agency with annual billings in excess of dollars 9 million.
COLUMBIA, SC: Hi-tech agency CarterTodd & Associates is attempting to get in on the ground floor with Internet start-ups by offering a pro bono program for companies that cannot initially afford to pay for PR services.
NEW YORK: The McNeil Consumer Healthcare Division of Johnson & Johnson has chosen Hill & Knowlton over a host of suitors for the launch of its new liquid Tylenol Sore Throat medicine.
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