MOUNTAIN VIEW, CA: OpenTV has dumped stateside agency of record Miller-Shandwick and handed its dollars 500,000 US account to Manning, Selvage & Lee.
WASHINGTON, DC: Black Entertainment Television Networks (BET), far and away the country s largest minority-targeted media conglomerate, is launching an extensive marketing effort and may be looking for a PR agency of record.
WASHINGTON, DC: The 2000 election represents a divide between television and the Internet as the dominant medium in American politics.
Client: Playboy Enterprises (Chicago)
What a mess the World Trade Organization made of its communications.
Mariah may have switched to its rival morning show at the last minute, but the execs at the Early Show intend to the teach Today a lesson in more than manners. Claire Atkinson tells you how to approach this newcomer to the 7 to 9 am scene.
ABC s decision to use a retooled British quiz show as a limited-run series for sweeps has brought results that are far beyond what the network ever imagined. The low-budget Who Wants To Be a Millionaire, hosted by Regis Philbin, seems to have struck a nerve with the American public, propelling ABC to...
Former White House adviser Dick Morris, who hasn t been right about anything for a few years, weighed in the other day with a powerful prediction - neatly tailored for us Washington PR guys. The Internet, he opined, is going to take over American politics in the same way TV did. People will vote over...
NEW YORK: The Associated Press and Medialink have ended their exclusive VNR distribution agreement, allowing PR Newswire and partner Orbis Broadcast Group to affiliate with the news-gathering giant.
TOM GABLE
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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