MENLO PARK, CA: Alexander-Ogilvy has announced the addition of three new clients worth dollars 1.5 million: Communities.com, a real-time rich media network; Netmind Technologies, which provides products and services to trace changes in online information; and Pensare, which pairs corporations with top...
WASHINGTON, DC: While the World Trade Organization s recent meeting in Seattle may have seemed from afar to be the embodiment of chaos, the guerrilla PR unleashed by protest groups was in reality meticulously planned.
Cause-related marketing has truly come of age.
When community relations is done correctly, it becomes a social investment with big returns for the company and the community alike.
WASHINGTON, DC: Industry legend Bill Novelli is leaving the Campaign for Tobacco Free Kids to become one of the top PR players at the American Association for Retired Persons.
BOSTON: In a deal that adds cause-related and consumer marketing to its extensive list of offerings, Omnicom last week acquired Cone for an estimated dollars 12-15 million in cash and stock.
BOSTON: International consulting firm Smythe Dorward Lambert (SDL) has been selected by Boston musician Bleu to sponsor the release of A Bing Bang Holidang, a CD featuring some of Boston s biggest rock names, including Dicky Barrett of the Mighty Mighty Bosstones and Kay Hanley of Letters to Cleo. The...
WASHINGTON, DC: In an unusual departmental reorganization, the American Society of Association Executives has shifted its PR division from under the domain of its communications arm and placed it under public policy.
BOSTON: An increasing number of holiday shoppers are planning on purchasing a product from companies that donate a percentage of their profits to a cause, with women and African-Americans again ranking among the greatest supporters of this practice.
ATLANTA: The Boys & Girls Clubs of America (BGCA) has chosen Publicis over two other integrated agencies for its PR business, the organization announced late last month.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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