NEW YORK: An online retailer filed suit against PR Newswire (PRN) and several other hi-tech companies last week, claiming that the defendants libeled it throughout the world on the Internet.
Last year was considered by many to be the first e-Christmas - the year that the Internet met with Christmas shopping. As e-Christmas enters its second season, there are now a slew of e-tailers hoping to cash in on the online retail toy market. Analysts forecast that the online retail market may reach...
DALLAS: In a bid to widen its universe of potential consumers, CompUSA last week hired Lagrant Communications to handle PR and advertising for the US African- American market.
LOS ANGELES: The relatively new phenomena of Internet music downloads and online auctions has forced a shift in how music labels promote artists and new releases.
NEW YORK: A Ketchum study of teenagers released last week has revealed that Generation Y trusts traditional sources when it comes to making purchasing decisions.
NEW YORK: The McNeil Consumer Healthcare Division of Johnson & Johnson has chosen Hill & Knowlton over a host of suitors for the launch of its new liquid Tylenol Sore Throat medicine.
Client: In-Sink-Erator
SAN FRANCISCO: Healthshop.com, the leading Web retailer of natural health products, has tapped Southern California boutique agency The Blaze Company to roll out a national consumer PR campaign.
NEW YORK: Online consumer electronics retailer Roxy.com has chosen HWH Public Relations as its agency of record. Backed by catalog giant Fingerhut, the site was founded in 1996 and has become the top Internet seller of DirecTV satellite systems.
Client: Design Division (Los Angeles)
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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