HILLSDALE, MI: Following a series of personal scandals that disgraced a once-proud institution, Hillsdale College has turned to PR to right its sinking ship.
NEW YORK: As technology companies nervously await potential fall-out from Y2K glitches, eWatch has added special Y2K weekend coverage to monitor public discussion and news stories about its customers Y2K preparations.
WASHINGTON, DC: Fleishman-Hillard has taken a new tack in order to secure more hi-tech business in California and hype its public affairs capabilities: hitting the road with an entourage that includes DC heavy-hitters like Newt Gingrich.
NEW YORK: Miramax has lured Matthew Hiltzik away from New York s Democratic Party.
MOUNTAIN VIEW, CA: OpenTV has dumped stateside agency of record Miller-Shandwick and handed its dollars 500,000 US account to Manning, Selvage & Lee.
WASHINGTON, DC: Burson-Marsteller added further public affairs muscle last week by hiring former White House deputy press secretary Barry Toiv.
MEXICO CITY: PR played a pivotal role last month in helping Francisco Labastida win Mexico s first-ever major-party presidential primary.
HAMBURG: Multinational firms descended upon Germany last week, with both Hill & Knowlton and Ketchum ramping up their presence in the region.
WASHINGTON, DC: The federal government, historically not known for its PR tact or its sensitivity toward the needs of the press, is trying to humanize its communications with the public and the media.
TULSA: In an effort to secure its share of federal funds, the Tulsa Airport Authority (TAA) has turned to public affairs specialists R. Duffy Wall and Associates.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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