NEW YORK: Meredith Halpern has traded in outer space for the more earthly theater of a soccer pitch.
ORLANDO: Fore! LiquidGolf.com, a new golf news and e-commerce web site, is swinging for the greens with the hiring of well-known golf marketing specialist Holly Geoghegan as SVP of marketing and communications. One of the founding partners of iGolf - the first all-golf web site, later purchased by Times-Mirror...
MCLEAN, VA: The web site Womenconnect.com has hired Sara Gilbertson away from PSINet to serve as its SVP of marketing.
Jesse Ventura, Pokemon, Microsoft, The Blair Witch Project, Cisco Systems. These are just a few of the winners in the war for publicity in 1999, according to the results of our second annual PRWeek/Impulse Research Poll. The survey first polled PRWeek readers for nominations before a panel of judges...
Client: Diving Equipment and Marketing Association (Anaheim, CA)
Ever want to immerse yourself in the ocean with an oxygen tank strapped to your back? Well, 75 million Americans say they do - or they d at least like to learn more about scuba diving. That s why the Diving Equipment and Marketing Association (DEMA) hired Formula PR to reach these potential divers.
Now here s a savvy marketing ploy - giving out the phone number of gorgeous Gabrielle Reece, the beach volleyball star and model whose leaping spikes make both men and women quiver.
LOS ANGELES: The Los Angeles Times financial involvement with the city s new Staples Center sports arena has become a serious PR headache for the newspaper, giving both staffers and readers the perception that editorial coverage can be bought.
NEW YORK: The Women s Professional Billiard Association (WPBA) won t be shooting from behind the PR eight ball any longer. The group has tapped Sumner Rider s marketing plans are partnerships with companies hoping to build their brand through affiliation with sporting events. We re poised for a major...
Major League Baseball sent out a powerful message to its owners, teams and spokespeople during this year s three-week stretch of playoffs: shut up!
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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