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Campaign Hall of Fame. (Part 2 of 2)

1. CADBURY S SMASH MARTIANS BMP.

Campaign Hall of Fame: The hall of shame - Tucked out of sight and stuffed into bottom drawers in the offices of every agency lies evidence of the less glorious moments of advertising’s history. Caroline Marshall selects some golden turkeys

Werther s Original Pahnke On an ordinary day, a child s bright laughter fills the air/one loving word, one loving glance/there s sunshine everywhere.

THE HIGHS AND LOWS OF 1999: Caroline Marshall surveys the year in which merger followed merger, Guinness ’surfer’ made a splash, a yellow furry animal revitalised Levi’s and the ad industry mourned the death of David Ogilvy

WINS

PRIVATE VIEW

They ve got Richard E. Grant banged up in a sound booth, right, and they re force-feeding him plums and playing old Donald Sinden VOs through his cans. They wait, that s what they do, until the gasping thesp is well luvvied-up and banging his head against the sound-proof glazing.

CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..

Re last week s punter who ranted about the Gap advertising using the holiday theme instead of Christmas . It sounds to me as though you are extremely defensive about something.

Burton ads go to WARL as it moves away from Grey

Burton, the Arcadia Group-owned menswear retailer, has handed its only TV ad campaign for this year to Willox Ambler Rodford Law, in a move which puts a question mark over its relationship with Grey Advertising.

Nike steps in as Reebok quits after Olympics row

Nike, the sportswear giant, is to replace its rival Reebok as sponsor of the Sydney Olympic Games next year.

NEW MEDIA - Top Shop site set to offer CDs in link with Universal

Top Shop/Top Man, the Arcadia-owned fashion store chain, is revamping its web site to support a tie-up with Universal Music.

Zoom lets customers dial one number to get all messages.

Fashion e-tailer Zoom (www.zoom.co.uk) has launched a new fax, voicemail and email messaging service called Zoomlink. Members call an allocated number and enter their PIN to listen to voice messages, fax messages and have their email read to them.

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CHARLES TYRWHITT

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.