Campaign Hall of Fame. (Part 2 of 2)
20 Dec 1999 | by CAROLINE MARSHALL
1. CADBURY S SMASH MARTIANS BMP.
Every year, Capital Radio s Hall of Fame starts well enough. Sure, there s the inevitable puzzling as to why Bowie and the Beatles should be quite so low down, just who does vote for ELO and whatever happened to Minnie Ripperton? But the real screaming at the radio begins with the top 20.
1. CADBURY S SMASH MARTIANS BMP.
Werther s Original Pahnke On an ordinary day, a child s bright laughter fills the air/one loving word, one loving glance/there s sunshine everywhere.
Diageo and Toyota are lining up to take their place in advertising history after securing the most coveted millennium slots on ITV.
Delaney Lund Knox Warren has picked up the pounds 2 million creative account for the online wine retailer, ChateauOnline, without a formal pitch.
McDonald s takes a realistic look at the millennium hype with a new commercial by Leo Burnett which breaks this weekend.
J. Walter Thompson has unveiled a new poster campaign for Smirnoff Red that aims to convey that the most extreme form of purity is invisibility.
Christmas wouldn t really be Christmas without the reappearance of old favourites. And this year the great British public showed that familiarity in advertising rarely breeds contempt by voting the latest incarnations of the Tesco and Safeway campaigns into first and second place in this month s People...
Gordon MacMillan doesn t like Y s print ad for Moet All this seems to be missing is a Bond-like double entendre to go with the overall back-to-the-70s soft-porn look. A slinky blonde with an enormous cleavage is stretched out on the couch, hair tumbling forward, caressing a bottle of champagne as though...
Following on from Beck s ongoing relationship with the arts, this advertising tied in well with a history of arts-related sponsorship. For some 15 years Beck s has asked famous artists, Damien Hirst among them, to create limited edition labels. This year Tracey Emin, she of the famously unmade bed,...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.