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Customer Relationship Management
01 Jan 1999 | by Institute of Directors
Most businesses agree that customer is king. But most companies can still do more to become customer-focused by anticipating, understanding and responding appropriately to their customers' needs. Book from the Institute of Directors.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
