"The concept for our latest work for Flex mattresses was, 'the more you use it, the better you feel'. We wanted to prove it. We did a bed-in with two real activists that turned into an online TV show. It came not just from the creative, but Laura's background in sociology which produced the content."
"I really liked the international platform, that we developed for Coca-Cola as part of the Eat with your heart campaign. It was part of a programme to encourage drinking Coca-Cola at meal times. We developed a campaign for over 100 countries in Asia and Africa including TV, digital, POS. It was encouraging...
"The work we did for Renault a couple of years ago, was about families and safety. It had a lot of impact and changed the way people saw the French brand in Spain"
"Our previous campaign for Flex could have been a bit shocking; it features a baby being delivered, but again people were moved, talking about family, about being a mother, the importance of your own bed and your own home. Spaniards are less worried about showing emotions. It's cultural."
"In Spain we like to play with emotions more. When many people were loosing their jobs, a campaign we did for Movistar involved people talking frankly about unemployment. It had a big impact. It may not have been something nice, but people found it moving."
Find out more about Tomorrows Talent
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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