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GE's PR battle to stave off dollars 460m clean-up

ALBANY, NY: General Electric has won the support of 60 local governments in a PR battle waged to avoid the Environmental Protection Agency s proposed dollars 460 million bill for cleaning up the Hudson River.

PRN gets readers involved

NEW YORK: PR Newswire has unveiled plans to add a feature to its online news releases which will allow readers to give feedback, view additional company information, and buy company products, possibly even stocks and bonds.

Lewinsky advice wrong: McCurry

WASHINGTON: Former White House press secretary Mike McCurry admitted to The Hill last week that his strategy for handling President Clinton s Monica Lewinsky scandal was exactly wrong.

Election buzz hinders coverage of first federal government execution

WASHINGTON: Unlikely forces have come together to call attention to the case of Juan Raul Garza, the convicted killer of three who this week stands to become the first man executed by the federal government in 37 years.

Havas maps out global strategy

NEW YORK: Havas Advertising met the partners of newly acquired IR agency Abernathy MacGregor Group last week to hammer out a global expansion strategy.

Delta takes action in light of labor woes

ATLANTA, GA: Facing continuing PR problems and labor headaches, Delta Airlines has taken positive action and launched a targeted effort to communicate with passengers.

NEWS BRIEFS

WATERTOWN, MA: Sterling Hager has announced the addition of four new client accounts: Counsel Communications, LLC, FairMarket, Vividon, and WordStream.

MEDIA: Some tips for tapping Salon.com, but beware - Pitching print media is tough enough. Now add Salon.com, which prides itself on being ultra-original. Chris Barnett finds out what it takes to get your client in

Despite news of disappointing ad revenues, sagging share prices and staff sackings, Salon.com still won an award for original online journalism from the Online News Association and Columbia University s Graduate School of Journalism this month. It was a badly needed shot of adrenaline for the Webzine.

QUESTIONS & ANSWERS: Susan Tellem

She s a hip-hopping, wine-slurping, turtle-saving bossyboots who knows more than any person should about how 3,000 dead worms smell. Meet PR s most appropriately-named exec, Susan Tellem, president and CEO of Tellem Worldwide.

Havas Advertising snags Abernathy McGregor after Cordiant backs off

NEW YORK: Havas Advertising has swooped on IR shop Abernathy McGregor Group for an estimated dollars 80 million, after Cordiant Communications made an unprecedented retreat from the bidding.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.