Marketers are set to push sales growth through the internet at the expense of other disciplines, according to a new survey published by the Chartered Institute of Marketing. It found spending is increasing on internet and intranet investment by 10.6 per cent, while the increase on information...
Coca-Cola's Cokeauction website has been named outright winner against rival Pepsi in what has been termed the cola cyber wars, according to e-brand strategist BrandNet. BrandNet, which claims to carry out independent evaluation on the sites of the top 100 fmcg brands, applauds the interactive...
In a move aimed at increasing consumer confidence in online promotions and ads, the Committee of Advertising Practice (CAP) has introduced a new accreditation scheme. Admark, developed in response to the rising number of complaints about online campaigns, is an opt-in scheme whereby online...
Clients and agencies will be able to track project work and budget spend through a software system from IT specialist Foundation System, which launched in October. SharpOwl, a web-centric solution, enables users to manage CRM, project planning, schedule resources and to monitor project...
Lastminute.com is aiming to drive new consumers online, courtesy of a hefty promotional link-up with Nestle's confectionery brands. The push, through Black Cat, runs on 50 million chocolate bars, and offers consumers the chance to win a selection of Lastminute gifts or to exchange the special...
Recruitment company Hunting Heads is launching what it claims is the first online recruitment website aimed at the SP industry. Huntingheads.co.uk offers SP and integrated marketing agencies a directory of experienced full-time and freelance job seekers. Unlike the company's off-line offering,...
US-based domain name registry ICANN's decision to introduce seven new domain name suffixes is welcome, but also slightly worrying. In a marketplace rapidly filling up with dotcoms offering similar products and services, the focus has been on brand differentiation by domain name. Which...
Can sales evangelism translate to e-commerce? Amway Japan believes so and has launched a new web site via McCann Erickson to take its upbeat direct selling messages to Japan's growing numbers of home internet users, as well as its own distributors. A subsidiary of one of the world's most...
What it does: Marvel is updating 30 years of comic book tradition for the web. First up for the makeover, on a new section of Marvel.com called Marvel.comics, is Spiderman. Ultimate Spiderman no. 1 is, as its name suggests, the first in what the company is calling the Marvel Ultimate series....
In a bid to strengthen its relationships with its home-PC customer base, computer manufacturing and e-business giant IBM has teamed up with Grey Interactive and 36.com to launch a portal which can be accessed directly from IBM PCs. The portal, Digihere (www.digihere.com), is currently in its...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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