You'll have seen the cards and the tinsel and the Christmas puddings in the shops by now, so there's no doubt that 'the season for giving' is here again. And we've become a more giving society, according to Sue Adkins, a director of Business in the Community, which has published a report finding...
Scottish Courage has entered a two-year sector exclusive agreement with Buy and Fly! Points are being offered in a series of trade and consumer incentive and promotional campaigns across its portfolio of beer brands in the UK. It is the 50th company to sign up. Autoglass is also shortly releasing...
Marketing Drive Worldwide has restructured its top tier in the UK in a bid for international growth. Managing director Graham King has been promoted to chief executive officer of the London operation, with Rupert Postlethwaite and Alistair Wolfendale taking on the roles of joint managing...
When Interfocus boss Matthew Hooper first talked about taking on the chair of the SPCA, his reluctance was evident: he has been witness to the time and effort put in by Marketing Drive head Clive Mishon who stood down from the chair this month. And the agency trade body is in the process of...
Can sales evangelism translate to e-commerce? Amway Japan believes so and has launched a new web site via McCann Erickson to take its upbeat direct selling messages to Japan's growing numbers of home internet users, as well as its own distributors. A subsidiary of one of the world's most...
The Direct Marketing Association is spearheading plans for an SMS preference service, in response to growing concerns over permission-based mobile phone marketing.
One 2 One is reviewing its pounds 8m DM account after three years with WWAV Rapp Collins. The brand, which could be axed in the UK in favour of T-Mobile, undertakes a wide range of acquisition and retention activity through WWAV. It is not known whether WWAV will repitch for the business.
Keywords Direct, the direct mail solutions business, has appointed Philip Brooks as managing director. Brooks will develop the firm's business strategy as it moves to accommodate the impact of new media on traditional mailing businesses. Keywords Direct offers a full range of DM services. David Gebbett,...
Callserve, the internet telephony facility provider, is highlighting the advantages of internet telephony by sending prospective customers a specially commissioned telephone skeleton in a museum-style display case.
Last week Jason Keane, European media manager of Real Media, pontificated that online direct marketing is the new ad space (Media Business, 4 December). The sector will explode over the next few years, he continued.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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