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LAST CALL: Aren't 'party' and 'PR' synonymous?

We at PRWeek are sure that we are not alone in receiving numerous invitations to parties for the most flimsy of reasons. Which is why we have thrown our support behind a party which unashamedly purports to be for no other reason than to, well, have a party. PRWeek is a gold sponsor of a 'holiday...

PRWeek Awards names chairman

NEW YORK: Howard Rubenstein has been named chairman of the judges for the PRWeek Awards 2001.

NAIAS strikes PR staffers off guest list after complaints from auto journalists

DETROIT: Numerous PR execs for auto companies and suppliers will find their names struck off the guest list for the global auto industry's biggest event, Detroit's North American International Auto Show (NAIAS) in January.

LAST CALL: Forcing exercise, missing giggles

Sometimes PRWeek has a press release land on the doormat which yells 'Last Call!' at the top of its lungs. One such missive was from FL-based L&L Communica-tions, which wanted us to know that it had sponsored a month-long program 'designed to empower employees to get mentally and physically healthy.'...

NEWS BRIEFS

INDIANAPOLIS: Hetrick Communications has picked up the account for the 2001 World Police & Fire Games that will be held in Indianapolis next June.

Insurance push to follow campaign

WASHINGTON: A dollars 2.5 million initiative to publicize the difficulties arising from the 44 million Americans who lack health insurance kicks off immediately after the election.

CAMPAIGNS: Community Relations - Halstead helps to keep debate alive

Client: Centre College (Danville, KY)

CTC and McKinsey in bid to help Midwest start-ups

CHICAGO: Corporate Technology Communications is putting its money where its mouth is in promoting Midwest hi-tech companies.

Discovery gets aggressive for 'Space Station' launch

MARYLAND, VA: Discovery Communications is promoting the global broadcast premiere of Inside The Space Station by sending radio DJs to space camp, advertising on 3-D billboards and enlisting veteran journalist Walter Cronkite to host a press conference.

Campaigns: Event PR

Picture this: it's less than three months before a major international boating event sails into Boston harbor. You've got 142 ships, 87 governmental bodies, an expected crowd of more than four million and you've just had to fire your PR agency because it wasn't getting the word out about the event....

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