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NEWS BRIEFS

NEW YORK: Hill & Knowlton has invested in extension11, an Internet company offering e-business, web design, learning tools and communications strategy. Extension 11 will be the agency's ISP, and will bring online solutions 'one step closer to H&K clients,' according to CEO Jason Keller.

Pew project shows 'election news consumers' reject candidates' sites

WASHINGTON: Consumers used the Internet more than ever to find election news, but the Web sites of the two presidential candidates remained largely ineffectual, a new survey has found.

PR PLAY OF THE WEEK: Techies whine for big bottle of wine

Specialty wine e-tailer SecretCellars.com has drawn a flurry of press hits with its audacious dot-com bomb contest, which calls on victims of the tech shakeout to submit their tongue-in-cheek sob stories in exchange for a chance to win a dollars 1,500 bottle of Cabernet Sauvignon popular with the...

Saatchi COO goes to NRW/New York

NEW YORK: Saatchi s two-year-old New York outpost.

EDITORIAL: Will the T button sap PR's power?

The media has always been wary of the press release. Now, it s got a whole lot more to worry about with PR Newswire s introduction of a T button. Short for transaction, this little knob will allow the consumer or investor to go shopping directly from the press release, ordering products or even buying...

LAST CALL: Click on to Robbie for a PR visionary

It's rare that PR folks want to associate themselves with the word 'flak' with all its connotations of connivance.

Spanish glossary now on WorldCom

WASHINGTON: Reaching out to the online Hispanic community, WorldCom has added a searchable Spanish and English glossary to its Web site with more than 1,000 common hi-tech and Internet-related terms.

Study reveals value of Internet to consumers seeking health news

WASHINGTON: The importance of the Internet for health care communications has been underscored this week by a new report which reveals that 52 million people across the US have used the Web to retrieve health or medical information.

INTERNATIONAL NEWS: Madonna Web cast a flop, some claim

LONDON: Microsoft s much-vaunted Web cast of a rare UK Madonna performance drew plenty of positive press coverage. But it also took plenty of darts as frustrated Web surfers, and at least a few reporters, failed to make the connection.

Terpin Group loses valued LA head to Ogilvy

LOS ANGELES: Less than two months after the agency sold its Manhattan branch to Morgen Walke Associates (PRWeek, October 16), The Terpin Group has lost the charismatic GM of its flagship Los Angeles office to Alexander Ogilvy.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.