The pending deregulation of the UK mailing system is raising issues for the direct marketing industry. But the good news for direct marketers is the widespread belief that deregulation will reduce prices. For many the Royal Mail's subsidy schemes provide a perfect example of the organisation's...
Experian, the global information solutions company, has formed a strategic alliance with FloNetwork, a leading application service provider (ASP) specialising in permission-based volume email campaign marketing management. The alliance will enable marketers to target their best customers...
Broadbase Software, the leading provider of customer-focused analytic and marketing automation applications and Ericsson, have announced that the two companies have entered into a cutting edge alliance aimed at providing analytic and marketing solutions to telecommunications providers....
Following an agreement with IDS and Market Monitor, direct marketing specialist Blue Sheep has added new datasets, including the Irish Masterfile to its business universe. This means that Blue Sheep's total business universe has expanded to over three million records. IDS's information...
Equifax Marketing Services has unveiled Dimensions 2000, the ultimate consumer marketing database for a window on the lifestyles, spending habits and buying motivations of consumers today. Comprising 44m individuals at 23m addresses, Dimensions 2000 offers 200 selection criteria and access to...
The final round of testing for the innovative new service, the Postal Preference Service, is now complete. This completes six rounds of comprehensive in-market tests that have been conducted nationally during the past 18 months. Early tests show very positive responses, including a wider...
The Prospect Shop has unveiled a rigorously telephone-researched prospect b2b database which provides users with fresh, clean contact data on over 365,000 named individuals in charge of key business functions within leading companies operating in the UK. 'Approximately 50% of businesses...
Barraclough Hall Woolston Gray has launched Proximity Worldwide to increase its share of global business. The agency has 46 offices worldwide and employs 1,800 staff. It has an annual turnover of USdollars 1.2bn. 'We want to change the model. Agencies have been reluctant to change...
Bristol-based MM Group is investing pounds 4m in state of the art technology to expand its multimedia communication centre offering and is expected to provide 295 new jobs in Bangor, Northern Ireland over the next three years. The investment is part of MM Group's plan to be one of Europe's...
Rival Group, the largest privately owned envelope producer and converter in the UK, is continuing its multimillion pound investment programme with a move to purpose-built premises in London. The move, which comes as part of the Group's continued expansion in the UK, will bring under one...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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