Huge pharmaceutical and healthcare campaigns, media inflation and pent-up demand have caused China's advertising expenditure to skyrocket 42 per cent to RMB59 billion (about USdollars 7 billion) in the nine months to September. The figure exceeds the USdollars 6.1 billion for the whole...
CIA has won one of the biggest media shoot-outs of the year, involving virtually all of the major regional media agencies operating in Asia-Pacific. The agency has clinched the multi-million dollar Singapore Airlines worldwide account, dealing a blow to incumbent Maximise, which had been...
Unilever is reportedly planning to consolidate more of its Asia-Pacific media accounts into one agency. Speculation is rife that the FMCG giant is moving in this direction after it decided to consolidate its USdollars 700 million media account in the United States with MindShare (see also...
Star TV has decided to defer its plan to start a direct-to-home, pay-TV platform in Hong Kong. The immediate company focus will be in providing content services in the liberalised Hong Kong market, leveraging the significant programming assets Star has amassed over the last year....
Dentsu US and Dentsu Europe, which have acted as hubs for their respective regions, are to undergo structural changes which will affect the agency's international business administration. According to a statement issued by the company, the changes taking place are the result of a "careful...
BBDO/Guerrero Ortega have put on about USdollars 5 million in new business in the final quarter of 2000. The new business was the result of a combination of wins in competitive pitches and growth from existing clients. Wins included Argentina Corned Beef and 555 Sardines and Tuna -...
Mr Andre Nair has left as managing director of Starcom China, Hong Kong. Mr Nair, whose career as a media specialist included MindShare and Maximise, has been with Starcom for about two years. Mr Paul Maher has been named as the new Hong Kong MD, while executive regional director...
D'Arcy Hong Kong recently appointed Mr Marc Lucas as its new executive creative director. Mr Lucas joined D'Arcy HK from Ogilvy & Mather, Philippines, where he was ECD responsible for a creative department of six teams since 1998, and also led the agency to the top slot at the Philippines...
Emphasis Custom Media announced it has been appointed the exclusive worldwide sales representative of Cathay Pacific Inflight Media. The agreement includes managing sales for Discovery, Cathay Pacific inflight shopping guide, The Shop, and inflight video and audio - all of which reach an...
Since the start of a publishing partnership with JoongAng Ilbo last month, the International Herald Tribune's subscription rate in Korea has soared more than 1,000 per cent. Subscriptions now account for 73 per cent of IHT's sold copies in the country, according to IHT advertising director...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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