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Punch Retail is encouraging consumer trial of its drink brand Red Bull with alternative spirits. The on-trade push, through Angel Uplift Marketing, lasts until mid-December. It offers special prices for double, specified spirits combined with Red Bull for pounds 2.95 and pitchers priced...
Posthouse Hotels is offering business travellers the chance to win pounds 1million through its 80-property hotel chain. The 'Win a Million' promotion lasts for eight weeks and is the second of two Posthouse promotions this year, through Clarke Hooper Momentum (CHM). It follows June's 'Check...
Recruitment company Hunting Heads is launching what it claims is the first online recruitment website aimed at the SP industry. Huntingheads.co.uk offers SP and integrated marketing agencies a directory of experienced full-time and freelance job seekers. Unlike the company's off-line offering,...
Truck manufacturer ERF has launched an employee incentive programme through agency TLC Promotions & Incentives. ERF appointed TLC in September to produce a high-perceived value booklet that provided a variety of leisure-based incentives for its employees. The booklet, Free leisure...
The British Advertising Gift Distributors Association (BAGDA) will change its name to the Promotional Merchandise Trade Association (PROMTA) in January to reflect its wider membership. According to BAGDA chairman David Long, the association is no longer a body that solely represents distributors,...
The Campaign for Museums is launching a drive in the new year to help museums and galleries compete in the corporate incentive market against the leisure sector and theme parks. It kicks off with a one-day conference on 25 January, hosted by The British Museum. Competing with the Best:...
When Interfocus boss Matthew Hooper first talked about taking on the chair of the SPCA, his reluctance was evident: he has been witness to the time and effort put in by Marketing Drive head Clive Mishon who stood down from the chair this month. And the agency trade body is in the process of...
The pace of change within the industry has been dazzling and it's now a given that the pace will only increase both as a direct and an indirect result of e-based commerce and the new velocity of business. The fragmentation of media and the difficulty traditional advertising techniques...
Competing against some 186,000 other charities to raise funds is no easy matter, but for Kate Burk, generating cash for a children's charity is far easier than selling advertising space in magazines. She should know - after she graduated from Cambridge with a medieval history degree, she moved...
Teletext is kicking off its biggest ever promotion this month to spearhead its relaunch and reach a new and wider audience. The information service is ditching its 'clunky' analogue TV image and branching out on to new platforms to compete with information services on the internet and digital...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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