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Pfizer to provide dollars 50M in medicine

NEW YORK: Pfizer and the South African Ministry of Health have formed a partnership to provide free of charge the anti-fungal medication Diflucan to HIV/AIDS patients in that country.

National Health's RFPs go missing

WASHINGTON: One of the largest RFPs to be issued in recent times, the dollars 250 million National Institutes of Health PR contract, was nearly thrown into disarray last week when a number of electronic submissions went missing.

Restructuring at Porter Novelli US

NEW YORK: Porter Novelli has overhauled its senior management, naming David Copithorne as its new US president to oversee the firm's US operations, and appointing a senior management team composed of 33 partners.

News briefs

WASHINGTON: Ogilvy PR and the Academy for Educational Development are the big winners of the first round of bidding for task orders offered by the Health Care Financing Administration, which administers federal health insurance programs. A dollars 5.4 million contract from HCFA will involve the agency...

OSHA in for a PR and legal attack

WASHINGTON: Opponents have launched a legal and PR counteroffensive against the ergonomics regulation mandated by the Occupational Safety and Health Administration (OSHA) last week.

Last Call: 'Quacks' in Texas against smoking

What stamps out cigarette butts with big, webbed feet and quacks 'y'all'? An East Texas spokesduck, that's what. The Duck is the animated anti-Joe-Camel brainchild of about 100 kids who got together to help Tuerff-Davis EnviroMedia spend dollars 4 million in Texas tobacco settlement money. Tony...

CAMPAIGN: Healthcare PR - Ogilvy helps kids shun sunburn

Client: Centers for Disease Control and Prevention (Atlanta, Ga.)

Tropicana wins the race to health claim

BRADENTON, FL: Ketchum was the PR agency at the center of a top-secret project for Tropicana that culminated last week with the launch of the claim on the product s packaging stating orange juice is good for cardiovascular health.

Edelman places healthcare exec

NEW YORK: Edelman Worldwide hired Mark Chataway as European chair of its heathcare practice.

INTERNATIONAL NEWS: Queen is duped by dope

A man claims he gave Queen Elizabeth II a bouquet containing a marijuana plant during a recent royal visit to Manchester, England.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.