NEW YORK: Hill & Knowlton has invested in extension11, an Internet company offering e-business, web design, learning tools and communications strategy. Extension 11 will be the agency's ISP, and will bring online solutions 'one step closer to H&K clients,' according to CEO Jason Keller.
MacLaurin has worked hard on behalf of client Genie to develop its dictionary of text-messaging abbreviations, otherwise known as the SMS DXNRE. The dictionary contains phrases that normal individuals would use in everyday life, like 'remMbR', which is short for remember, and 'QmQ@', which is the...
BSkyB has hired MacLaurin to work on a consumer PR brief. The agency is tasked with raising awareness of the minidish and digibox, and subscription to Sky Digital.
BT has moved its European public affairs and PR operation from London to Brussels to be 'at the heart of Europe'. The shift is part of the company's preparation for the arrival of G3 telecommunications licences, and consolidation of European strategy with its wholly-owned companies and strategic...
SAN FRANCISCO: Crosspoint Ventures, one of Silicon Valley's best-known venture capital firms, has inked an exclusive partnership arrangement with Applied Communications, one of San Francisco's biggest independently owned hi-tech PR firms. According to the agreement, Applied, which is the corporate agency...
Nobody likes getting caught in an endless voicemail maze - or 'voicejail' as it has become known. Well, PRWeek has an idea to do something about it - but we need your help. Let's call it the 'Yes on Option Seven Campaign.' Here's a bit of background: over the summer, NJ-based National Discount Brokers...
MUNICH: Ketchum has joined forces with one of Germany s leading technology PR agencies, PR Kaltwasser (PRK). As an affiliate, PRK will work in partnership with Ketchum s 60-strong operation in Munich, which is headed by Marianne Friese and specialises in corporate relations, brand marketing and healthcare....
SINGAPORE: Ogilvy Public Relations has named Michael Rose as head of the agency's Asian technology practice, which commands over pounds 4 million in annual fees. The practice generates 45 per cent of Ogilvy's revenue in Asia. Rose transfers to Singapore from Australia, where he ran a consultancy working...
AUSTIN, TX: Tonic Software, an Austin-based Web producer of application management software, has tapped marketing communications veteran Gwen Smith as its first director of PR, reporting to chief marketing officer Debbie Yount. Smith came to Tonic from FreeMe.com, where she served as marketing director...
NOVATO, CA: Porchivina The Optical Internetworking Forum, a nonprofit that helps to advance the standards and methods of optical networks; and 3DMetrics, a start-up that specializes in precision 3D imaging and measurement technology of live subjects.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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