After a string of successful Star Wars promotions, Walkers is aiming to boost its playground appeal further with licensing activity linked to the Pokemon craze. The snack food giant, which has secured the successful licence from Nintendo, says Pokemon-linked campaigns will kick off in 2001,...
Third-party links with charities in the cereal sector need to be well matched, and incentives need to be highly appealing. Kellogg's appears to have done just that with its CD promotion run in conjunction with Childline. The CDs feature tracks from leading artists such as Five and Westlife...
The British Advertising Gift Distributors Association (BAGDA) will change its name to the Promotional Merchandise Trade Association (PROMTA) in January to reflect its wider membership. According to BAGDA chairman David Long, the association is no longer a body that solely represents distributors,...
Appearance: PVC-type items of all shapes in sizes ranging from a few centimetres across up to more than 60 metres. Imagination is the sole limiting factor - promotional inflatables have included everything from farmyard animals to giant bottles. Job description: To raise brand awareness,...
What it does: Marvel is updating 30 years of comic book tradition for the web. First up for the makeover, on a new section of Marvel.com called Marvel.comics, is Spiderman. Ultimate Spiderman no. 1 is, as its name suggests, the first in what the company is calling the Marvel Ultimate series....
Japanese giants Sony and Matsushita are teaming up with NTT DoCoMo in a joint venture to offer music over its mobile phones in Japan. The venture plans to start offering music over handsets by the end of this year. Sony will also shortly be introducing mobile phone in Japan that can...
'One picture is worth 10 thousand words.' American ad man Fred Barnard was thinking of baking soda when he coined that maxim for a 1927 advertisement. The mobile internet was not then a glint in anyone's eye. But now, with over 18 million Japanese laboriously keying email messages...
Online games retailer Gameplay reported strong year-on-year sales growth yesterday, prompting its share price to leap by 11.5% this morning.
Online retailer eToys.com is understood to be looking for a buyer after warning that its Christmas sales will be well below expectations.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters