to remove filtersTHE BIG PITCH: Should PR for the DaimlerChrysler 'merger' have been handled differently?
11 Dec 2000
CHRIS WATTS
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General Motors PR operation continues reorganization at the hands of VP Harris
11 Dec 2000 | by JOHN FRANK
DETROIT: Continuing his efforts to streamline General Motors' massive PR operation, Steve Harris, VP of communications, has instituted yet another round of staff and organizational changes.
ANALYSIS: WEEKLY WEB WATCH: Auto dealers must change their image to adapt to e-commerce
11 Dec 2000
Car dealers are not everybody's favorite people. Their image problems hover somewhere around those of lawyers. Actually, they probably rank below lawyers in the prestige stakes. After all, how many people leave school thinking, 'I want to be a car dealer.'
Cervone is forced to resign DaimlerChrysler VP post
27 Nov 2000 | by MIKE DAVIS
AUBURN HILLS, MI: In the wake of financial losses and a plummeting stock price, DaimlerChrysler continues its purge of Chrysler Group's senior management, abruptly replacing communications VP Tony Cervone with Ken Levy last week. The well-regarded Cervone had been on the job for less than three months.
COMMENT: Editorial - A new direction for Daimler/Chrysler
27 Nov 2000
The merger of Daimler/Chrysler is a salutary lesson in the perils of spin over substance.
LAST CALL: Equal is a relative term for Chrysler
27 Nov 2000
DaimlerChrysler chair Jurgen Schrempp might want to spend some time in a media and em-ployee relations training class. The German auto exec recently dealt a blow to morale at Chrysler when he told The Financial Times he didn't mean it when he called Daimler's takeover of Chrysler a 'merger of equals.'...
Mitsubishi creates a new VP job, promotes O'Brien
13 Nov 2000 | by MIKE DAVIES
CYPRESS, CA: Japanese automaker Mitsubishi Motors of America is restructuring its North American activities, and has promoted Gael O'Brien to a newly-created position, corporate communications VP.
LAST CALL: Secret stash gets Ford SUV free ride
13 Nov 2000
Ford Motor Co. has taken plenty of heat this year for the Explorer SUV's exploding tires. But recently the Expedition - another Ford SUV - received some unusual press coverage of its own. A suburban couple who bought a used Expedition from Hertz couldn't get the windows to roll down. The dealer...
NEWS IN BRIEF
06 Nov 2000
SOUTHFIELD, MI: Hedge & Co. has been picked to handle PR for the North American arm of the French company Valeo, a global automotive production parts supplier.
NEWS BRIEFS
30 Oct 2000
TROY, MI: Delphi Automotive Systems, formerly the GM parts-making conglomerate, has named Cheryl Casey product communications manager Casey formerly was manager of marketing communications for Visteon Corporation, formerly Ford Motor Company's parts-making conglomerate.
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