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NEWS BRIEFS

NEW YORK: Tony Fox has been promoted to EVP of corporate communications for Comedy Central. Fox, who began working for the cable operation in 1990, formerly held the position of SVP. He was previously employed in sports publicity for HBO and CBS.

Monsanto pledges better biotech communication

ST. LOUIS: Monsanto, which has suffered major PR setbacks in Europe over biotech foods, is changing its communications approach in the US, pledging to be more open and proactive about the subject.

General Motors PR operation continues reorganization at the hands of VP Harris

DETROIT: Continuing his efforts to streamline General Motors' massive PR operation, Steve Harris, VP of communications, has instituted yet another round of staff and organizational changes.

THE BIG PITCH: Should PR for the DaimlerChrysler 'merger' have been handled differently?

CHRIS WATTS

ANALYSIS: WEEKLY WEB WATCH: Auto dealers must change their image to adapt to e-commerce

Car dealers are not everybody's favorite people. Their image problems hover somewhere around those of lawyers. Actually, they probably rank below lawyers in the prestige stakes. After all, how many people leave school thinking, 'I want to be a car dealer.'

INTERNATIONAL NEWS: Madonna Web cast a flop, some claim

LONDON: Microsoft s much-vaunted Web cast of a rare UK Madonna performance drew plenty of positive press coverage. But it also took plenty of darts as frustrated Web surfers, and at least a few reporters, failed to make the connection.

Widmeyer draws veteran to VP post

WASHINGTON: Widmeyer Communications has hired seasoned PR practitioner Posie Di Sesa as VP to boost its presence in New York.

ANALYSIS: Consumer PR - Is it meltdown for the Ben & Jerry's brand? - Ben and Jerry may quit following parent Unilever's appointment of a new CEO to the brand. Matthew Arnold examines whether Ben & Jerry's can survive without them

Ben Cohen and Jerry Greenfield, the hippie entrepreneurs who whipped up Ben and Jerry s Homemade ice cream, weren t too keen on selling their company to Unilever earlier this year. Their board nudged them forward, and after wresting a slate of sale conditions from the Anglo-Dutch food giant in negotiations,...

LAST CALL: Getting a buzz from bigger business

It s not unusual for managers to tell minions to give their all for their firms. But the four managing principals at Innis Maggiore Group decided to do something a bit different. They ve given their all for their employees - all their hair, that is.

LAST CALL: Air Force grounds Confederate link

A hundred and thirty-five years after the Civil War, a West Texas air museum has figured out that big companies don t rally behind lost causes.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.