Amex's new appointments to feed financial services
11 Dec 2000
NEW YORK: American Express has created two senior positions within its worldwide public affairs structure to provide extra support to its new global financial services (GFS) division.
NEW YORK: Havas Advertising met the partners of newly acquired IR agency Abernathy MacGregor Group last week to hammer out a global expansion strategy.
NEW YORK: American Express has created two senior positions within its worldwide public affairs structure to provide extra support to its new global financial services (GFS) division.
PLEASANTVILLE, NY: Pethealth has scored a PR coup by bagging the selective Reader s Digest as its partner to promote a new line of pet insurance products in the US and Canada.
TYSON'S CORNER,VA: Qorvis Communications has hired former Shandwick Public Affairs senior vice president Bill Buckley to be a director. Susan Jayson has also joined Qorvis as a director. She had previously been an associate and market intelligence executive with the Financial Relations Board.
If there is any more reviled agency in the US government than the IRS, we don't know about it. The poor tax collector has to grab every opportunity he can to boost his image. But now they have had a little help from the US district court in Michigan, as reported in The Wall Street Journal. Lyle...
NEW YORK: Efinanceworks, a new VC fund/incubator hybrid that invests in technology-driven financial services enterprises, has taken an equity position in a new PR firm launched by two senior execs breaking away from Middleberg Euro.
INDIANAPOLIS: Hetrick Communications has picked up the account for the 2001 World Police & Fire Games that will be held in Indianapolis next June.
SACRAMENTO: California consumers have a PR and grassroots campaign to thank for the passage of a new state law requiring mortgage lenders to lift the veil on credit-scoring practices.
MIAMI: Dianne Weber has been promoted to account manager at The Jeffrey Group, managing account service on the MasterCard International and Terra Lycos accounts. The Jeffrey Group provides public relations services to multinational companies in Latin America.
Client: Progressive Auto Insurance (Mayfield, OH)
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.