11 Dec 2000
| by JOHN FRANK
ST. LOUIS: Monsanto, which has suffered major PR setbacks in Europe over biotech foods, is changing its communications approach in the US, pledging to be more open and proactive about the subject.
04 Dec 2000
| by MATTHEW ARNOLD
Ben Cohen and Jerry Greenfield, the hippie entrepreneurs who whipped up Ben and Jerry s Homemade ice cream, weren t too keen on selling their company to Unilever earlier this year. Their board nudged them forward, and after wresting a slate of sale conditions from the Anglo-Dutch food giant in negotiations,...
27 Nov 2000
DALLAS, TX: Leading diary processor and distributor Suiza Foods has hired Bill Tinklepaugh as government/industry relations VP. Tinklepaugh, who most recently led Master Dairies as its CEO, will lobby for Suiza in Washington, DC and represent the company on various boards.
20 Nov 2000
| by JULIA HOOD
NEW YORK: An article in The Wall Street Journal last week resulted in the cancellation of a Campbell s soup segment on ABC s The View, igniting a widespread debate about product placement.
20 Nov 2000
What stamps out cigarette butts with big, webbed feet and quacks 'y'all'? An East Texas spokesduck, that's what.
The Duck is the animated anti-Joe-Camel brainchild of about 100 kids who got together to help Tuerff-Davis EnviroMedia spend dollars 4 million in Texas tobacco settlement money.
Tony...
06 Nov 2000
| by JULIA HOOD
BRADENTON, FL: Ketchum was the PR agency at the center of a top-secret project for Tropicana that culminated last week with the launch of the claim on the product s packaging stating orange juice is good for cardiovascular health.
30 Oct 2000
| by STEPHANIE GASKELL
CHICAGO: The Florida Tobacco Pilot Program and Porter Novelli last week won the International Public Relations Association Golden World Awards Grand Prix for Excellence for its anti-tobacco Florida Truth campaign.
30 Oct 2000
| by DAVID WARD
Client: Reckitt Benckiser's French's mustard (Wayne, NJ)
30 Oct 2000
Sometimes, missed opportunities can come back to haunt you. Just ask Dan Edelman, founder of Edelman Public Relations in Chicago.Speaking at the PRSA convention with crosstown rival Al Golin, founder of Golin-Harris, Edelman was reminded that when Golin first went after the McDonald's account in the...
23 Oct 2000
NEW YORK: What would you do if your client announced at a press conference that he wanted to eat the children of his major rival?
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