LONDON: The blueprint for anti-impotence drugs such as Viagra is up for grabs in the UK, where a court last week stripped Pfizer of its patent on the drug's design.
Colle & McVoy Marketing Communications, which earlier this year began offering pet insurance to its employees (PRWeek, June 19, 2000), is up to its old furry friends-loving tricks again. This time, the funky Minneapolis agency has used trained dogs to deliver press releases for client Pfizer Animal...
WASHINGTON: Drug companies have moved to reassure consumers by voluntarily removing products containing phenylpropanolamine (PPA) from stores. This despite the fact that some believe the ingredient is not a risk when used correctly.
WHITEHOUSE STATION, NJ: A former US Social Security Administration deputy commissioner has been hired by pharmaceutical giant Merck as corporate communications VP.
NEW YORK: Manning, Selvage & Lee has hired Harriet Shelare as VP to handle the weighty task of media relations for Pharmacia's blockbuster arthritis drug, Celebrex.
Client: Just For Men Haircolor (White Plains, NY)
The FDA s recent approval of the abortion pill mifepristone, more commonly known as RU-486, brings with it several important communications issues, the least of which is the never-ending debate over abortion itself.
KRISTIN HANSEN, Media Director, Family Research Council
PR agency DDB Issues & Advocacy was hired earlier this year to campaign for a favorable FDA decision and on the agency's approval of US sale of the pill, to market it to healthcare professionals, said DDB senior vice president Arlene Fairfield. Fairfield, in charge of a six-member PR team spread...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters