NEW YORK: Tony Fox has been promoted to EVP of corporate communications for Comedy Central. Fox, who began working for the cable operation in 1990, formerly held the position of SVP. He was previously employed in sports publicity for HBO and CBS.
NEW YORK: Actor Michael Rooker has selected Rubenstein Public Relations to represent him. Currently appearing in The 6th Day with Arnold Schwarzenegger, Rooker has also been in The Bone Collector with Denzel Washington, Cliffhanger with Sylvester Stallone, and Oliver Stone s JFK.
NEW YORK: Focus Enhancements, a developer of proprietary technology and products for video scan conversion, interactive TV, and video image enhancement, has appointed Roher Public Relations for marketing and corporate PR.
Eat your heart out Campbell s Soup. Effective product placement in TV or movies - especially when bolstered by smart PR - can come free.
The big winners in this year s endless election are the TV stations and media consultants that have pocketed enormous sums from the flood of political advertising, which could top dollars 1 billion when all is said and done.
If you re not already familiar with TechTV, you soon will be. The two-year-old cable network, recently bought by Paul Allen s Vulcan Ventures, was previously known as ZDTV. It is on the air in more than 20 million US households and over 60 million worldwide.
How do you drum up media interest for a soon-to-launch product when the airwaves are saturated with the election?
The media's use of exit polling data to announce projected winners on Election Night backfired as voters in Florida confounded the experts.
NEW YORK: The media found themselves having to report on their own failure to communicate accurately last week, as election night descended into chaos.
The most inventive PR practitioners jumped on the elections as a way to get their clients in the news. LaForce & Stevens commissioned a series of presidential pizza portraits to resemble Al Gore, George W. Bush and Hillary Clinton. The agency delivered pies made with California Pizza Kitchen ingredients...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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