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NEWS BRIEFS

HOUSTON: Bates Churchill PR has merged with the Tate Agency, taking on the firm s client roster and five employees. The merger followed the death of Tate s owner, Judy Katrana, of a heart attack.

ANALYSIS: WEEKLY WEB WATCH: Auto dealers must change their image to adapt to e-commerce

Car dealers are not everybody's favorite people. Their image problems hover somewhere around those of lawyers. Actually, they probably rank below lawyers in the prestige stakes. After all, how many people leave school thinking, 'I want to be a car dealer.'

Pfizer to provide dollars 50M in medicine

NEW YORK: Pfizer and the South African Ministry of Health have formed a partnership to provide free of charge the anti-fungal medication Diflucan to HIV/AIDS patients in that country.

COMMENT: Editorial - Is viral marketing being hijacked?

The media has always loved fads and fashions. This year s big ticket media items have included a rather dangerous scooter, an illegal music software, a children s book about a child with magic powers which bears a striking similarity to a host of previous children s books about children with magic powers,...

NEWS BRIEFS

CHICAGO: Blair Ciecko, 30, has been promoted to SVP in the technology practice of PR21. Ciecko, a founding member of PR21, now will take on additional planning and management responsibilities.

Ketchum buys into Estrategia, now has 'less than 50%' stake

SAO PAULO, BRAZIL: Ketchum has acquired an equity position in Estrategia Assessoria de Comunicacao, one of its international affiliate agencies.

Last Call: Next time, try the drive-up window

Sometimes, missed opportunities can come back to haunt you. Just ask Dan Edelman, founder of Edelman Public Relations in Chicago.Speaking at the PRSA convention with crosstown rival Al Golin, founder of Golin-Harris, Edelman was reminded that when Golin first went after the McDonald's account in the...

NEWS BRIEFS

ST PAUL, MN: Trish Scorpio, veteran of blue-chip corporate communications at Ceridian and Honeywell and longstanding Shandwick staffer in the 1990s, has joined Kohnstamm Communications. The agency handles public relations for clients including General Mills' licensed products division, The Green Mill...

Pierpont to help grocery store go online

AUSTIN: Pierpont Communications has trounced five local and national firms to help Texas largest grocery chain launch its e-commerce site.

NEWS BRIEFS

MADRID: Golin/Harris has opened its third European office, in Spanish capital Madrid. The agency, named Golin/Harris International, Scursal en Espagna, will be headed by Jaime de Pinies, currently executive vice president in the agency s financial communications/investor relations practice.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.