to remove filtersVenus Williams signs record £27m deal with Reebok
22 Dec 2000
Current Wimbledon and US Open champion Venus Williams has signed what is reportedly a 27m endorsement deal with sportswear manufacturer Reebok, a record figure for a female athlete.
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ROUND UP: News from around the world
31 Dec 2000
US internet clothing retailer Lands End is using new technologies to overcome one of the biggest obstacles to online clothes shopping: not being able try on the clothes. Lands End uses a technology called ImageTwin Personal Body Scanning (www.tc2.com) to create a completely personalised virtual...
CLIENT ROUNDUP
18 Dec 2000
Nike is to put at least pounds 10 million behind the UK roll-out of a brand called Shox - the company s most important product launch since Nike Air. Shox will be positioned as the most technologically advanced trainers available and will be introduced in the UK early next year. Marketing.
DIARY: TOP GEAR - Electric Shoe Buffer
18 Dec 2000
You can tell a lot about a person from his or her shoes. At least that's what people with nice shoes say. The chances are, if you work in the media business, you spend a lot of time suited and booted in a bid to appear every inch the super-slick operator. Your colleagues and clients don't realise...
Marks & Spencer to launch convenience stores
18 Dec 2000
Retailer Marks & Spencer is to open a new line of convenience stores in May next year, in an attempt to compete with Sainsbury’s Local and Tesco Metro.
DIARY: Pick of the week
15 Dec 2000
Francesca Newland is entertained by Miles Calcraft Briginshaw Duffy's ad for Aristoc: 'The Italian guy showing a surprising, if bizarre, knowledge of a pair of tights made me laugh. The ad is very stylish, which is the kind of image Aristoc should project. Positioning the subtitles over a woman's face...
Barrett Cernis nets creative for men's retailer
15 Dec 2000 | by JOHN TYLEE
Peter Werth, the fashion retailer for men, has picked Barrett Cernis to handle the creative on its pounds 1 million-plus account as it extends its ad presence beyond lads mags and into outdoor media.
German Supreme Court lifts ban on Benetton ads
13 Dec 2000
The German Supreme Court has overturned a five-year ban on controversial Benetton ads featuring Aids victims and ecological disasters, after ruling that free speech had been violated by the ban.
Victoria’s Secret to launch in the UK
11 Dec 2000 | by Camilla Palmer
US lingerie chain Victoria’s Secret is planning to launch a chain of stores in the UK in the first stage of a full European rollout.
Adidas launch new Kobe basketball shoes campaign
08 Dec 2000
In tempting basketball enthusiasts to reach for greater heights, Adidas put up 16 backboards at Texon bus shelters across Hong Kong and Kowloon as part of the launch of its new Kobe basketball shoes campaign. Created by ad agency BBDO, the visual next to the ring ties in with the television...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
