to remove filtersNEWS BRIEFS
31 Dec 2000
Brewer Blackler has appointed new staff to deal with increased business from clients such as Quaker and One2One. Those joining include Pip Bowyer who moves from Interfocus, and Alex Kendall who joins from NatWest.
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NEWS BRIEFS
31 Dec 2000
Scottish Courage has entered a two-year sector exclusive agreement with Buy and Fly! Points are being offered in a series of trade and consumer incentive and promotional campaigns across its portfolio of beer brands in the UK. It is the 50th company to sign up. Autoglass is also shortly releasing...
Walkers to link with children's craze Pokemon
31 Dec 2000
After a string of successful Star Wars promotions, Walkers is aiming to boost its playground appeal further with licensing activity linked to the Pokemon craze. The snack food giant, which has secured the successful licence from Nintendo, says Pokemon-linked campaigns will kick off in 2001,...
Coke auction beats Pepsi in cyber-war
31 Dec 2000 | by BHAVNA MISTRY
Coca-Cola's Cokeauction website has been named outright winner against rival Pepsi in what has been termed the cola cyber wars, according to e-brand strategist BrandNet. BrandNet, which claims to carry out independent evaluation on the sites of the top 100 fmcg brands, applauds the interactive...
CAMPAIGN OF THE MONTH: Kellogg's push for kids
31 Dec 2000 | by NICK CUNNINGHAM, director, Dynamo,
Third-party links with charities in the cereal sector need to be well matched, and incentives need to be highly appealing. Kellogg's appears to have done just that with its CD promotion run in conjunction with Childline. The CDs feature tracks from leading artists such as Five and Westlife...
WKD iron brew seeks pictures in POS roll-out
31 Dec 2000
Consumers willing to reveal their most wicked secrets will be treated to a free bottle of WKD iron brew as part of a two-week campaign being carried out by ID for client Beverage Brands. The regional campaign, which kicks off at the end of November, aims to give away thousands of free samples...
Lastminute to drive traffic with Nestle
31 Dec 2000
Lastminute.com is aiming to drive new consumers online, courtesy of a hefty promotional link-up with Nestle's confectionery brands. The push, through Black Cat, runs on 50 million chocolate bars, and offers consumers the chance to win a selection of Lastminute gifts or to exchange the special...
St Ivel pots debuts on-pack mechanic
31 Dec 2000
St Ivel is hoping to boost awareness of its Cadbury's Desserts with its first ever on-pack consumer promotion, running until the end of November. The loyalty-grabbing campaign, through Big Kick, invites consumers to collect on-pack tokens, featured on Trifle, Flake, Crunchie & Buttons,...
Red Bull drives consumer trial
31 Dec 2000
Punch Retail is encouraging consumer trial of its drink brand Red Bull with alternative spirits. The on-trade push, through Angel Uplift Marketing, lasts until mid-December. It offers special prices for double, specified spirits combined with Red Bull for pounds 2.95 and pitchers priced...
Nestle picks i-mode to run Santa Marta promotion
31 Dec 2000 | by DAVID KILBURN
There's a long association between coffee and music in Japan. Even today, some coffee bars publish programmes of music they will be playing each month through their state of the art hi-fis. In the finest such shrines to the Arabica bean, you can't even hear a coffee spoon drop. Nestle...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
