Boots has teamed up with the Tussauds Group to offer an Alton Towers Gift Experience, through Mercier Gray. It is part of its gift experience range and will be on sale over the Christmas period.
High-street betting retailer Coral is aiming to raise awareness of its EuroBet service with a six-figure campaign capitalising on the excitement surrounding this year's Rugby League Cup. The multi-disciplined programme kicked off last month with the help of record English try scorer Martin...
Some 14,000 responded to a Tiger Woods promotion in London's Evening Standard to push the launch of the American Express Green Card. The promotion, through PR firm Hill & Knowlton, offered readers 2,000 tickets to see top golfer Woods play in London for the first time. The Hyde Park event,...
After a string of successful Star Wars promotions, Walkers is aiming to boost its playground appeal further with licensing activity linked to the Pokemon craze. The snack food giant, which has secured the successful licence from Nintendo, says Pokemon-linked campaigns will kick off in 2001,...
Third-party links with charities in the cereal sector need to be well matched, and incentives need to be highly appealing. Kellogg's appears to have done just that with its CD promotion run in conjunction with Childline. The CDs feature tracks from leading artists such as Five and Westlife...
BSkyB is launching a new multi-media TV channel, exclusively for the financial services industry. It has appointed Dynamo to develop and implement an on-going strategy for the Financial Channel and its launch in summer 2001. The channel will be available across a range of media including...
Truck manufacturer ERF has launched an employee incentive programme through agency TLC Promotions & Incentives. ERF appointed TLC in September to produce a high-perceived value booklet that provided a variety of leisure-based incentives for its employees. The booklet, Free leisure...
The British Advertising Gift Distributors Association (BAGDA) will change its name to the Promotional Merchandise Trade Association (PROMTA) in January to reflect its wider membership. According to BAGDA chairman David Long, the association is no longer a body that solely represents distributors,...
The Campaign for Museums is launching a drive in the new year to help museums and galleries compete in the corporate incentive market against the leisure sector and theme parks. It kicks off with a one-day conference on 25 January, hosted by The British Museum. Competing with the Best:...
Teletext is kicking off its biggest ever promotion this month to spearhead its relaunch and reach a new and wider audience. The information service is ditching its 'clunky' analogue TV image and branching out on to new platforms to compete with information services on the internet and digital...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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