Brewer Blackler has appointed new staff to deal with increased business from clients such as Quaker and One2One. Those joining include Pip Bowyer who moves from Interfocus, and Alex Kendall who joins from NatWest.
Pocket Phone Shop has launched its first activity since its acquisition by mobile phone network giant One2One. During the run up to Christmas, consumers who buy a mobile telephone on any network at the 170-strong chain will get a music-compilation CD. Eight of the CDs will feature...
POP is enjoying a new prominence as its role in determining purchasing patterns becomes more recognised. Companies are investing in lenticular and digital technology, for example, while agencies such as Triangle, Iris and Brewer Blackler are dedicating stand-alone operations to POP. 'POP...
In a bid to strengthen its relationships with its home-PC customer base, computer manufacturing and e-business giant IBM has teamed up with Grey Interactive and 36.com to launch a portal which can be accessed directly from IBM PCs. The portal, Digihere (www.digihere.com), is currently in its...
Japanese giants Sony and Matsushita are teaming up with NTT DoCoMo in a joint venture to offer music over its mobile phones in Japan. The venture plans to start offering music over handsets by the end of this year. Sony will also shortly be introducing mobile phone in Japan that can...
Voice-activated mobile portal CrossJunction.com has launched a Hong Kong version of its site. The service allows users of mobile phones and other WAP-enabled devices to access a range of news and information via voice commands. The Hong Kong version will be available in both Cantonese and English....
'One picture is worth 10 thousand words.' American ad man Fred Barnard was thinking of baking soda when he coined that maxim for a 1927 advertisement. The mobile internet was not then a glint in anyone's eye. But now, with over 18 million Japanese laboriously keying email messages...
UK mobile phone group Vodafone has agreed to buy Eircell -– the Irish mobile phone business owned by Ireland’s national telecoms company, Eircom -– in a deal worth £2.6bn.
Online games retailer Gameplay reported strong year-on-year sales growth yesterday, prompting its share price to leap by 11.5% this morning.
Solar Century, a new 'profits for purpose' company intent on convincing the world to convert to solar power, has lured senior Nike marketer Michelle McKenna to be its marketing director.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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