Burger King stands by card scheme
30 Sep 2000
Burger King has no plans to axe its loyalty card despite outrage from health organisations.
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BHWG takes on role as part of Proximity Group
30 Sep 2000
Barraclough Hall Woolston Gray is rebranding as BHWG Proximity, part of the new global Proximity Worldwide below the line network.
Brace yourselves for a few changes this month
30 Sep 2000 | by HOLLY ACLAND, Editor
Dedicated readers of Marketing Direct will be familiar with Backstabber - the regular page at the back of the magazine where a nameless contributor shamelessly pokes fun at the industry.
Joint initiative targets kids with sample pack
30 Sep 2000 | by HOLLY ACLAND
Virgin Cola, Quaker and AOL have joined forces in a new partnership marketing initiative aimed at children via their parents.
Sixth-form students under the spotlight
30 Sep 2000
A new schools marketing scheme will give companies the chance to target sixth-form students.
Support mounts for Mailtrack's email software
30 Sep 2000
Mailtrack, a permission-based email marketing company, has announced a series of strategic partnerships with 14 ISPs and portals giving it access to a combined 1.7 million userbase.
Mail volumes still rising in latest DMIS trends survey
30 Sep 2000 | by AMBER KEY
Men and the AB socio-economic group are the most popular targets for direct mail, according to The Direct Mail Information Service s biennial trends survey.
Marketing forum attracts support of the industry
30 Sep 2000
The sixth Direct Marketing Management Forum will take place on February 14-16, bringing together buyers and sellers of direct marketing services.
Mail Watch - The monthly analysis of UK client spend on mailing is in association with ACNielsen MMS
30 Sep 2000
TOP 10 COMPANIES BY SPEND: JULY 2000 DFS pounds 4.28m MBNA pounds 3.72m American Express pounds 3.07m Procter & Gamble pounds 3.04m Barclaycard pounds 2.52m...
Mobile on the move
30 Sep 2000
At least 50 per cent of marketing departments are expected to communicate with customers via new mobile technology by the end of the year. The figure should rise to 60 per cent by the end of 2001, according to a study by Computer Sciences Corporation.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
