RICHMOND, VA: TechnoScout, a company that creates advertorials to sell technology gadgets, has hired Carter Ryley Thomas as its first agency of record. The company, a division of Technobrands, represents a wide range of brands, such as Motorola, Braun, and RCA, and sells products interactively,...
ATLANTA: While New York's Grey Advertising and Atlanta's 360 Thinc jointly pitch for BellSouth's 120 million ad business, the former is in advanced negotiations to acquire the latter. All the agency chiefs involved refused to comment, although a well-placed source within the Grey ranks...
LEVALLOIS-VILLARET, FRANCE: Havas Advertising has confirmed that Magnet Communications will be aligned within its Arnold Worldwide Partners advertising network, reporting to CEO Ed Eskandarian, and that healthcare PR specialist Noonan Russo will be aligned with the Euro RSCG network, reporting...
The boom of the American-Hispanic population has attracted an army of Spanish-language media. David Ward looks at some of the key pitching opportunities propelled by advertisers looking to tap into this burgeoning market. The increasing size and economic clout of the Hispanic community...
STAMFORD, CT: Purdue Pharma, makers of OxyContin, the nefarious cancer pain medication known as "Hillbilly Heroin," has created a campaign that warns teenagers about the dangers of prescription drug abuse. The educational initiative, created with North Castle Partners, the children's...
NEW YORK: Three advertising holding companies announced their third-quarter results last week, each placing partial blame for falling earnings on a poor economy made worse by the September 11 terrorist attacks. Billings for France-based Publicis Groupe jumped 56.5% since January 1, to...
NEW YORK: Abernathy MacGregor Group is joining forces with its overseas IR brethren in order to better sell its cross-border capabilities to the investment banks and law firms that recommend such agencies to clients. Three of Havas Advertising's PR firms - Abernathy MacGregor, The Maitland...
DISABLITIES: Disabilities charity John Grooms has stepped up its PR and advertising campaign to increase independence for disabled people. A cinema ad detailing the campaign will be shown during performances of Harry Potter and the Philosopher's Stone. All creative staff, including Dom Joly...
News this week that the Bush administration is bringing in an advertising executive to assist in its campaign for the 'hearts and minds' of its domestic audiences - particularly US Muslims - proves just how far off track the propaganda war on terrorism has wandered in recent weeks. This...
Washington: Ogilvy PR's health and medical practice has fattened up its healthcare business by raking in nine new contracts for project work this month, earning 6 million annually for its Washington, DC office. All but one of the contracts comes from the National Institutes of Health...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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