Direct mail continues to grow in volume and expenditure, according to the Direct Mail Information Service. Statistics show a 4.5 per cent increase in volume year-on-year for the July to September period, with 1.13 billion items sent out. Expenditure increased by 5.9 per cent year-on-year, reaching...
Broadsystem is to handle direct response for UK online's national advertising campaign. Broadsystem will manage calls generated by the campaign and handle requests for information received via the campaign website, email and iTV.
A door-drop campaign featuring a message in a milk bottle has scooped the Grand Prix at this year's DMA Royal Mail Awards. Associated Co-op Creameries and its agency Partners Andrews Aldridge conceived the campaign to stem a decline in doorstep milk delivery. The apparently handwritten...
The Advertising Standards Authority has upheld a complaint against a text message campaign for the first time. Computer games company Eidos Interactive sent the message as part of a campaign to promote the release of World War II game Commandos 2. It stated: "Please report to your local...
TOP 10 COMPANIES BY SPEND: SEPTEMBER 2001 MBNA 4.19m Capital One 3.18m BCA 2.98m Redcats (Brands) 2.40m Bank of Scotland 2.28m...
According to John Steel, author of Truth, Lies and Advertising, the average American receives 3,000 advertising messages each day. We aren't far from this saturation point in the UK. The proliferation of products is reflected in the messages cajoling, commanding and compelling us to act. The...
The merger of Brann Agency UK and ehsrealtime will pave the way for further agency consolidation, according to EHS Brann's new managing director Mike Horne. "For the Omnicoms and WPPs, there's a real issue about being diversified," he said. "In a good market it means there are lots of...
Businesses are wasting 180 million each year on inaccurate mailings, according to the latest annual audit on data decay by Conduit Business Information. The audit revealed that among the leading 150,000 UK limited companies, data has deteriorated at a rate of 28 per cent in the year since...
After almost a decade of falling unemployment in the UK, job losses are again on the rise. According to the Office for National Statistics, unemployment rose by 28,000 between July and September this year, taking the number of people out of work to 1.5 million. The global economic slowdown...
YES Ellie Woolston, deputy chairman, BHWG Proximity The current system of having to apply to each preference service individually is far too involved for people who run increasingly busy lives and haven't the time to fill in one form, let alone five or six. Much as I would...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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