TECHNOLOGY: Tech PR firm AxiCom, led by MD Julian Tanner, has joined forces with Oxford-based direct marketing agency JHBS to provide a more complete promotional and sales service for UK and European tech companies.
CANTON, PA: Veal USA, formed by US veal producers, is planning a national campaign to promote veal consumption and to answer concerns about the treatment of veal calves. The campaign will be handled in-house, though Veal USA is considering taking on agency help for a spring celebrity chef tour.
FOOD: Golden Vale has hired Mason Williams to handle PR for snack Cheesestrings. The brief will target trade and consumer media in support of on-pack promotions and a nutritional campaign. The account will be run by senior account director Alison Ward.
BRUSSELS: Hill & Knowlton Brussels has launched a marketing policy taskforce to provide counsel on the regulatory and communications environment for advertising, sales promotion, sponsorship and direct marketing. The launch of the taskforce coincides with a review by the European Commission...
Harrison Cowley will undertake a St George s Day campaign to promote Charles Wells beer brand, Bombardier English Premium Bitter.
Ever had the feeling that the world is getting younger, while you're just getting over the hill? It could be about to get worse. Toy company Bandai has just come up with new way of getting kids to help promote its products. It comes in the form of a child lending library for the media. But...
After a six-month search, Microsoft has announced the agencies for the pounds 330m European launch of its gaming console, Xbox.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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