Broadsystem is to handle direct response for UK online's national advertising campaign. Broadsystem will manage calls generated by the campaign and handle requests for information received via the campaign website, email and iTV.
Abbey National's online bank Cahoot is returning to TV advertising after an 18-month break with a 3m campaign, through Euro RSCG Wnek Gosper, aimed at communicating what the brand stands for and its benefits. Each ad is made up of a series of vignettes which aim to show how Cahoot is better...
BT LookSmart, the search engine and online business directory, has appointed Jannie Cahill as top marketer in its drive to build brand recognition and hit its target to be profitable next year. Cahill takes up the post of marketing manager and reports to the company's chief executive Martin...
Excite UK, the search engine and portal, is to cease trading at the end of the week after failing to secure a buyer. Its demise will trigger 48 job losses.
Carling is to back its music sponsorship activities with a dedicated e-commerce offering at Carlinglive.com. The site will sell concert tickets as well as carry exclusive content, competitions and footage of performing bands. As first revealed in Marketing (November 29), Carling has...
Copella, the premium apple juice brand, has made its internet debut with a site targeted at 25- to 35-year-old city dwellers in a bid to broaden its appeal to young urban drinkers. The site, www.copellafruitjuices.co.uk, has been developed by Haygarth Digital and features facts on its product...
Nick Gutfreund Group managing director, i-level Site www.mickjagger.com You can jump around this site easily, but I found I got the most out of it when I went through it chronologically. The series of pictures of Mick, which appears while the main sections load, immediately...
Associated New Media, the digital arm of Associated Newspapers, is to enter the online travel market with the launch of www.thisistravel.co.uk in January. The site will act as a research tool, with destination guides to 70 countries and hotel reviews, as well as the ability to book flights,...
BP has launched a site to support its Connect petrol stations, which it promotes as being environmentally friendly. The site, at www.eco-connect.co.uk, has been created by design consultancy View, and is aimed at businesses and consumers. It acts as a platform to put forward BP's environmental...
Samsung Electronics has launched a pan-European campaign on internet portal Lycos to promote its flat screen television and build brand awareness. A series of interstitial ads, which fill an entire screen and disappear after several seconds, is running on Lycos' music and entertainment channels...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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