DETROIT: Airfoil Public Relations has become the PR agency for the 2002 IT Summit, set for May 1 in the Cobo Center. More than 1,500 are expected to attend.
WASHINGTON: The downturn in television advertising has created new opportunities to get public service announcements (PSAs) on the air, concluded a panel at the National Press Club last week. But panelists cautioned that messages must be in tune with shifting national concerns. Panelist...
SAN FRANCISCO: The American Medical Association (AMA) used its yearly interim meeting as a launchpad for a major educational initiative to inform doctors and patients about the threat of biological and chemical terrorism. The week-long meeting was held in San Francisco, and included education...
WASHINGTON: Elizabeth Shea, principal and cofounder of McLean, VA-based Shea-Hedges Group, has been named Washington PR Woman of the Year by Washington Women in Public Relations. Shea, with Kristi Hedges, launched SHG in 1999 to create an agency focused on the technology industry. In its...
SAN FRANCISCO: Oracle's 13th annual OpenWorld event begins this week with an increased focus on biotechnology and the company's own intellectual capital. For the first time, Oracle is focusing on the technology needs of the biotech sector in a life sciences conference during OpenWorld....
SAN FRANCISCO: Companies are not using PR for corporate branding, even though business leaders do not perceive a difference between the corporate brand and corporate reputation. The role of PR in corporate brand management was the topic of a panel held during the ICCO annual summit, moderated...
SAN FRANCISCO: Globalization, and the role of PR post-September 11, were dominant themes of the International Communications Consultancy Organization's (ICCO) annual summit last week. "It's hard to imagine another time when communications, in all its dimensions, was in such dire need,"...
America must rethink its public diplomacy strategy, says Jack Leslie, chairman of Weber Shandwick Worldwide. This is an edited transcript of his speech before the House Committee on International Relations on November 14. I've spent the better part of my career advising organizations and...
LAS VEGAS: Media coverage surrounding Comdex Fall 2001 has focused principally on two things: the fact that Comdex is smaller this year, and the heightened security around the event. "We have spent an inordinate amount of time answering questions about those two issues," said Rick Moore,...
Those of you who were at the PRSA's annual conference in Atlanta might not have recognized it as it was covered by columnist Stuart Elliot in last week's New York Times. While Mr. Elliot did acknowledge in his piece that the conference was helping PR pros deal with changed realities, he still...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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