NEW YORK: Yahoo! has hired the Abernathy MacGregor Group for help it in its 436 million unsolicited bid for the career website HotJobs.com. The mega-portal is working to beat an offer made this June from the parent company of rival career site Monster.com. Abernathy is tight-lipped...
NEW YORK: Vivendi Universal Net USA (VU Net), the new internet and technology branch of the entertainment conglomerate, has appointed Laurie Rubenstein SVP of PR. The appointment puts Rubenstein at the head of a new PR department charged with creating a unified image for Vivendi's most...
NEW YORK: Connors Communications has beaten out six other agencies to provide media relations for the upcoming redesign of The Wall Street Journal's online edition. The account is a project with an open-ended completion date. Steven Goldstein, VP of corporate communications for Dow Jones...
BOSTON: CCBN is launching a new product to bring annual reports to online audiences. CCBN's Interactive Annual Report retains the formatting of a standard paper annual report, but adds the clickable interactivity of the web. It can be distributed via the web or e-mail. Greg Radner,...
OREM, UT: The families of military personal in 12 cities were able to send video Christmas messages over the internet to their loved ones stationed overseas as part of the "Give Thanks America" campaign that combined the efforts of Compaq, Digital Island, and Sorenson Media. Sorenson Media's...
NEW YORK: The first of many promised new services and products to be introduced under a new agreement between Thomson Financial and PR Newswire has arrived on 45,000 desktops worldwide. With the new service, PRN corporate earnings announcements made via webcast will be distributed over...
CHRIS ATKINS, Partner/director, Ketchum's global practice, New York It was an interesting decision to make Parsons the new CEO. When AOL first merged with Time Warner, everyone wondered what AOL was going to do with it. Now, there has been this reversal and Time Warner is in the driver's...
Client: Amazon.com (Seattle) PR Team: RLM Public Relations (New York) and Maloney 50,000 Back in early 2001, when Amazon.com introduced its Honor System (a program that enables customers to donate cash "tips" to their favorite websites), the company denied it was all just a publicity ploy....
BALTIMORE: Stanton Communications has won three new technology clients: New Horizons Computer Learning Center, an IT training company that services corporations, government agencies, and individuals; Marinalife, a maker of internet-based marine-reservation software; and Wickford Technologies,...
CHICAGO: According to Gary Glenn, president of NewsWire One, the integration of AssignmentEditor.com with his company will strengthen links between PR and the media. NewsWire One distributes interactive releases and press kits, which will now be featured on each web page of AssignmentEditor.com,...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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