Sony Pictures reviews $250m media account
05 Jan 2001
Sony Pictures Entertainment is inviting agencies to pitch for the studio’s $250m-plus US media-buying account.
LONDON - McCann-Erickson Worldwide is to resign the £213m Reckitt Benckiser account as a result of client conflict emerging within its parent, the Interpublic Group of Companies.
Sony Pictures Entertainment is inviting agencies to pitch for the studio’s $250m-plus US media-buying account.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.