LONDON - Daewoo launches a 3m television and cinema advertising campaign in the New Year with two new commercials directed by Steve Reeves, the man behind the Kylie Minogue advertisement for Eurostar.
Cranks admitted that times have changed, while a toy maker decided to reinvent Paddington Bear for a younger generation, writes Jennifer Whitehead in this week's Brand Watch.
LONDON - Saatchi 18m Lloyds TSB account following a four-way pitch. It is understood that the bank has appointed Abbott Mead Vickers BBDO as its new agency.
LONDON - AT 50bn deal, which will create a US cable television giant with around 22m subscribers.
NEW YORK - Diageo will be forced to sell its Malibu rum brand after the US Federal Trade Commission approved the sale of Seagram's spirits and wine business to Diageo and Pernod Ricard.
LONDON - Troubled Swedish internet consultancy Icon Medialab is to merge with rival Dutch web company Lost Boys to form a new company, which is predicting positive operating results by mid 2002.
LONDON - Virgin Radio is to launch in Thailand in a joint venture with BEC-Tero Entertainment, a subsidiary of Thailand's biggest media group BEC World Public.
LONDON - Anglo-Dutch consumer goods giant Unilever has revealed that a review of its worldwide media planning and buying operations has helped boost its overall advertising and promotional activities, as the company heads for double-digit earnings-per-share growth for 2001.
LONDON - BSkyB has scooped the 12m contract to supply Channel 4 with a replacement for The Big Breakfast, which is finally being axed after ratings plummeted.
LONDON - Opposition to EchoStar's 18.3bn acquisition of DirecTV has begun to mount as more US politicians have attacked the deal, saying it will harm satellite TV viewers and reduce their service.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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