LONDON - M&C Saatchi has won the above-the-line account for the AA, with ehsbrann and Rapier taking on the direct marketing for the brand.
What's the secret of a truly outstanding ad turkey? What is it that makes its creators go blundering on when the voices in their heads ought to be screaming: "Stop, stop, stop!" There's no definitive answer. Sometimes it's just the result of a client's desire to keep the overheads down...
Campaign's most controversial list of the year is undoubtedly its scandalously salacious, ill-informed farrago of inaccuracies and willful mischief, the ten most talked about editors. So congratulations to Keith "chopper" Kendrick, who topped the list. Having arrived as the editor of Loaded,...
Tears of relief flowed last night as one of adland's most vicious rows came to a close. Peter Souter and the man he had referred to as Larry "Ample Arse" Barker finally brought their nine-month bitchfest to a close in a joint pre-Christmas statement. The row had been voted number one in...
Contrary to what everybody thinks, Campaign doesn't have favourites. We hate everybody equally. That's OK with agencies, not such a good idea when ranking m'learned friends. The dog-eat-dog business practices of most agencies are as nothing compared to the ruthless competitiveness of media...
Campaign's ranking of outstanding media sales phenomena has yet again been dogged by widespread allegations of bribery, corruption and utter lunacy. What's more, this year the insanity has been pushed to unbelievable levels with the invasion of Mongol Warlords, born-again Christians and Terry...
Welcome to the second Book of Lists and to Campaign's final issue of the year. If you have as much fun reading it as we did creating it, no doubt you'll end up debating every entry well into the New Year. This issue takes the place of a normal edition in the last working week of what has...
1. Mandelson-aided Hinduja Brothers' passport application, The Observer Blair's trusted lieutenant could not have picked more controversial applicants to support (alleged Middle Eastern arms dealers) or a more controversial reason for doing so (promised cash for the Millennium Dome)....
1. Keith Kendrick IPC Media spent more than a year searching for someone to take the editorial reins at the troubled lads' magazine Loaded. Then it surprised everyone by handing the job to the editor of its women's weekly Chat. Early talk of Loaded growing up tailed off pretty sharpish...
1. Waitrose Food Illustrated by John Brown Publishing JBP holds a customer publisher's dream brief from Waitrose - produce a high-quality food magazine full stop. The title's features are not restricted to products that can be found in the store and the result is a magazine that could go...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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